Prasad Shantanu, Gupta, I. C. and Totala, N. K. (2017), “Social Media Usage, Electronic Word of Mouth and Purchase Decision Involvement,"Asia Pacific Journal of Business Administration ", 9 (2), 134-145.
Prasad Shantanu, Sen, S. (2018), "Role of Conviction in the Impact of Electronic Word of Mouth on Purchase Intention for Financial Products and Services," Indian Journal of marketing, 48 (1), 47-60.
Prasad Shantanu, Totala, N. K. and Gupta, I. C. (2014), "Social Media and Customer Purchase Decision", American International Journal of Research in Humanities, Arts and Social Sciences, 8 (2), 166-171.
Gupta, I. C. and Prasad Shantanu (2014), “A Conceptual Model of Neuromarketing”, Bauddhik, 5 (1), 94-99.
IIM Ahmedabad, International Conference on Analytics 2017,presented paper titled: Online Strategy to Influence Retail Customer Purchase Intention: Analysis through Structural Equation Modeling, 8-9 April 2017.
2015 IMRA- IIM Bangalore International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm, presented competitive paper titled: Impact of Social Media and Electronic Word of Mouth on Purchase Decision Involvement in New Management Paradigm; Theory of Social Sensitivity, during 16-18 December 2015 at IIM Bangalore, India.
9th ISDSI International Conference 2016, presented paper titled: Social Media, Electronic Word of Mouth and Purchase Intention for Apparel: The Proposed Brand Image (BI) Model, during January 2-4 at Goa Institute of Management, India.
Award and Honor
Professional Honours & Achievements
Chaired a session titled: Social Marketing Reflections at IIM Bangalore in 2015 IMRA-IIMB International Conference during 16-18 December 2015.
Chaired 3rd International Conference on “Emerging Challenges in Business for Global sustainability” during 20-21 Feb 2015 at Symbiosis Institute of International Business.