Marketing is a field that focuses on the needs of the buyer and influences the company to produce what the customer wants. To make sure that the students are keyed into learning the wants of the customers and understanding market insights, the marketing department at SCMHRD follows an all-out yet all round approach of development and learning. The students are exposed to the latest marketing trends and business models through workshops and guest lectures by industry experts and are enabled to apply this knowledge to real life practices, through the extensive use of corporate case studies and acquisition of data mining tools..

The focus areas are:

Market Strategy	To be able to analyse industry and competitors and create competitive advantage
Market Research	To conduct market survey and to use various analytical tools to interpret the data collected
Sales and Distribution Management	Creating sales plan and achieving targets for an area by implementing special schemes and promotions and managing the distribution channels
Brand Management	Create a brand, Brand identity, Brand recall, Brand loyalty and brand equity. And in the end manage them all.
Consumer Behaviour	Understand consumer behaviour and factors defining it, consumer research and creating marketing plan based on consumer patterns.
Integrated Marketing Campaign	To combine various communication platforms so as to create maximum impact
New Product Development	Concept generation to launch of a new product or service.

An additional focus in contemporary trends such as digital marketing and entertainment marketing helps in development of a marketer that is ready to handle almost any situation faced by the industry.

The primary instructional techniques employed are lectures, combined with comprehensive class discussions, submissions and presentation of case studies..

Evaluation is done through internal and external quizzes, assignments and presentations.

We have a Marketing Club which comprises of a senior as well as a junior team wherein students from both the batches work together under the tutelage of Mrs. Pratima Sheorey(Director, SCMHRD).

The flagship event of the club is "The Marketing Conclave" which is held every year. The Marketing Conclave explores a new theme every year. The Conclave is an interface between the corporate and the academia. Key note speakers are invited from the industry to take part in the symposium to present their understanding on the theme.

The Club organizes Ricerca- a Research Paper presentation competition, for B-Schools, every year. Ricerca has participation from top B-Schools across the country.

Frage- An online quiz is also a part of the Symposium and has participation from numerous teams across the country. Frage has a series of 5 online quizzes and the winners get attractive cash prizes.

The Marketing club publishes its magazine Market Square every year. Market Square captures the latest market trends.

The Marketing department publishes PRiMa-Practices and research in marketing, a peer reviewed academic journal. It is biennial and is published online and in hard copy. Its ISSN number is 2230-844X

“After all, every business needs to earn profit to survive in this era of huge competition and choice.”

The finance concentration at SCMHRD prepares students for careers in corporate finance, treasury management, investment banking, commercial banking, risk management, insurance and portfolio management. In order to ensure that the students are armed with adequate knowledge to step into corporate world, they are also guided and encouraged to enrol in various certifications/professional qualification courses in addition to the intensive curriculum.

The branch is suitable for all who are innately comfortable with numbers, have the ability to grasp abstractions, are attentive to detail and ready to perform documentation for meticulous and accurate data analysis

The course prepares student to excel the given roles:

Investment Banking	It includes mergers and acquisitions; doing research for securities and potential buyouts
Portfolio Management	Deals with how to manage the wealth of individuals and institutions
Corporate Finance	Handles how a company manages its finance equity research.Research about equity shares of the company and giving recommendation for buying and selling.
Risk analyst	Manages risk involved in various aspects of financial risking for the same.
Credit analyst	Evaluating credit risk of a company and assigning a rating.

The Finance Club of Symbiosis Center of Management & HRD a student initiative which started in 2005 is an integral part of Finance Department.

The Finance Club functions as the interface between the student community and the financial world

• Interaction with industry experts during guest lectures, in-class interaction for specific courses having industry ties ups such as MCX, Cognizant, on the job learning during summer projects
• Tie ups with Industry for specific course offerings such as MCX Commodities and Derivatives training, Cognizant Capital and Money Markets, Oracle Treasury management.

Students work on live projects in Industry during their summers with organizations such as Crisil, JP Morgan Chase, MCX, Yes Bank, Relegare, etc. They get an opportunity to apply the class room learning to live situations during these assignments.

“With the rise in price based competition, the key competitive advantage is hidden in achieving precise and seamless operations.”

Operations management is an area of management concerned with overseeing, designing and redesigning business operations in the production of goods and/or services.

It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements.

The operations students at SCMHRD are taught various intricacies involved in all these processes. From factors impacting a company’s supply chain to the nuances of six-sigma, the students are made familiar with all these aspects along with other rising and prominent trends in the field of Operations Management.

The tools employed to achieve this are:

• Analytics software such as ARIS and SCOR.
• Industry tie ups and experiential learning related to
  • CGN global supply chain, Capstone Simulation
  • Green Belt Certification
  • Certification in Supply Chain Planning (CSCP) and Infrastructure Development and Management (CPIM) courses.

The primary instructional techniques employed are lectures, combined with comprehensive class discussions, submissions & presentation of case studies.

Internal and External Quizzes', Assignments, Presentations, projects..

• Six Sigma excellence award and project management excellence award
• Management Development Programmes
• Project management.
• Quality Management / six sigma.
• ARIS tool set and SCOR model.

Interaction with industry experts during guest lectures, in-class interaction for specific courses having industry ties ups such as MCX, Cognizant, on the job learning during summer projects.

Tie ups with Industry for specific course offerings such as CGN Global Supply Chain, Capstone Simulation etc.

Students work on live projects in Industry during their summers with organizations such as Crisil, JP Morgan Chase, Religare etc. They get an opportunity to apply the class room learning to live situations during these assignments.

An Operations background prepares students for careers in consulting on supply chain, quality control, six sigma projects and procurement management etc.

This centre aims to create a spirit of Entrepreneurship among students and disseminate knowledge and skills required to be a successful Entrepreneur. The E-cell, a constituent of this centre, facilitates interaction of students with successful entrepreneurs and venture capitalists through workshops, guest lectures, and mentoring and business plan contests. Students from various functional specializations get the opportunity through this Centre of Excellence, to evaluate their business ideas and prepare successful business plans for start-ups and venture capital funding.

• Increase awareness of entrepreneurship on campus
• Help gain an insider's perspective to the challenges in entrepreneurship
• Make entrepreneurship relevant and accessible to students through mentoring and e-cell activities.
• Coordinate with all Centres of Excellences to develop Multi-functional skills.
• Diversity Inclusion.
• Facilitate to interact with successful entrepreneurs to help demystify the whole process of entrepreneurship.
• Initiate incubation centre for start-ups.

The Department of Economics has to its credit publication of papers on issues like currency crashes in developing countries, Human capital accounting etc. in referred journals. In addition, it has produced a monograph on society, business and government. The Department is currently working on a paper 'interest rates and exchange', rates which it hopes to bring out very soon

The Centre of Excellence provides research support to consultancy projects of other Centres of Excellence. It has given research support in terms of scenario analysis, data collection and reduction as well as sales forecasting.

This centre also offers MDPs on forecasting, business environment and dynamics of global business

Semester 2 Core:	Semester 3 Core:
Entrepreneurship and New Venture Initiation	New Venture Funding Social Entrepreneurship

Business sustainability has become important since organizations recognize the need to co-evolve while balancing the interests of the environment, society and economic success. Seamless business boundaries and the growing presence of the trans-nationals in developing nations particularly India, have also highlighted the hitherto ‘western’ concept of sustainability percolate into the boardrooms and the way that companies are thinking of business today.

Stakeholders like consumer forums, activists, informed customers and shareholders are demanding that businesses adopt a symbiotic approach (sustainability) rather than a predatorial approach across various functions such as product development, marketing, operations, finance and etc. Hence this course aims at introducing the concept of business sustainability and its relevance in the modern business scenario in an interactive manner

Upon successful completion of this course the students will be familiar with the concepts, terminology and elements that comprise sustainable business. This is a basic course covering various dimensions of sustainability and the practical applications of the same. It is expected that the course will sensitize the participants and encourage an alternate way of thinking such that they are better equipped to take on their roles as informed business leaders, entrepreneurs and change agents going forward. It is also expected that this course will provide participants with the foundation necessary to choose further specialization specific electives in the area of business sustainability.

• Enable participants to understand the concept of sustainable business, inclusive growth and its translation by various companies/communities.
• To develop their analytical, problem solving skills, team skills and encourage creative thinking by encouraging solutions to simulations, class exercises and assignments
• Illustrate through practical case analysis the business and strategic underpinnings of sustainable initiatives..

A combination of lectures, class discussions, assignments, case studies and guest lectures will be used

The course has been designed based upon inputs obtained from industry experts, practitioners and academicians. The course material has been developed in-house and includes a mix of theory and discussion. The teaching tools will be lectures/case discussions/case presentations/assignments etc

The basic course is followed by elective courses in Semester 2 which cover various aspects of Sustainability in different domains of a Business such as Operations, Marketing and so on.

This Centre of Excellence aims at providing in depth perspective on economics and quantitative methods as applicable to business strategy and strives to enrich that perspective by carrying out empirical and management research.

• To provide the building blocks of management education along with enriching the perspective of management students on business issues.
• To make the students learn the tools of quantitative measurement of qualitative factors through the concepts in statistics and econometrics.
• To enhance the understanding of students on analytical issues at the macro level as well as the level of the firms and individuals.

The Department of Economics has to its credit publication of papers on issues like currency crashes in developing countries, Human capital accounting etc. in referred journals. In addition, it has produced a monograph on society, business and government. The Department is currently working on a paper 'interest rates and exchange', rates which it hopes to bring out very soon.

The primary instructional techniques employed are lectures, combined with comprehensive class discussions, submissions & presentation of case studies

Internal and External Quizzes', Assignments, Presentations.

Students work on live projects in Industry during their summers with organizations such as Crisil, JP Morgan Chase, MCX, Yes Bank, Religare, etc. They get an opportunity to apply the class room learning to live situations during these assignments.

This Centre of Excellence strives to cater to the IT and related industries. This is accomplished by measuring every step in this sector to stay ahead of IT and Systems developments in all verticals of business.

• To provide cutting edge advantage to all Centres of Excellence.
• To provide technology initiated electives specially designed for all functional areas.
• To provide corporate exposure by offering custom designed electives by the corporate such as Infosys, Genpact, Covansys, and Wipro etc.

Through a perfect combination of core and elective courses, students are offered a variety of career paths. Learning is further enhanced, by providing a platform for sharing knowledge between organizations and academia - by virtue of industry sponsored electives. SCMHRD's SAP & ORACLE 11i initiatives are one of a kind in the entire B-school arena

Papers on:

• IT in Education.
• IT regulations in India.
• Deriving correlation between IT growth and economy of India.
• Management Development Programmes.
• Project management.
• Work Force Development Programme on Oracle 9i.
• Primavera – project management tool.
• ARIS Tool set – business process mapping.
• Leveraging business with IT.

Powered by technology:

• Enterprise Resource Planning is software, which leads the organization towards optimized use of resources for profit maximization through operational cost minimization. The two leading vendors of off the shelf ERP packages are mySAP and ORACLE 11i and SCMHRD students are exposed to both the ERP packages in their first semester. Students can opt for either of them as per their career path under the guidance of the subject matter experts. The intention is to make the students aware of the emerging scenarios, the application platform and application services.
• mySAP Business Suite: mySAP Enterprise Resource Planning is a comprehensive solution for managing financials, human resources, logistics processes, and corporate service, and for controlling administrative and operational business processes. Students can undergo training in any of these modules:
  • Sales and Distribution (S&D)
  • Materials Management (MM)
  • Production Planning (PP)
  • Finance and Accounts (FICO)
  • Human Resource (HR)
  Students specializing in IT can enroll in an advanced SAP Training on Netweaver platform
• Oracle 11i: The Oracle Applications are taught to the students with a focus on both theory, as well as, practical knowledge of modules of Human Resource Management, Finance, Marketing and Operations. The intention is to make the students aware of the emerging scenarios, the application platform and application services. Students focus on the ORACLE Applications relevant to their specialisation and handle these packages independently..
• SAS 9.1.3: The programme offers training in SAS Academic Intelligence Suite. The following Modules of SAS are being offered to studentship
  • SAS Enterprise Guide
  • SAS / GRAPH Software
  • SAS / OR Software
  • SAS / STAT Software
• Aris toolkit: Aris is a business process excellence tool and is being taught as part of the course Business Process Management (BPM). The new, Web-based and intuitive generation of ARIS BPM tools make process management even more efficient - through short orientation periods and ergonomic user interfaces, user-friendly reporting and high performance. The tools integrated in the ARIS Strategy Platform can be used to set up Balanced Scorecard BSC Engines.
• Primavera Enterprise: Primavera Enterprise (PE) is Primavera's new-generation, multi-project, planning, scheduling and control software, which provides comprehensive resource and cost management, performance measurement and 'what-if' analysis. With PE, project managers can ensure timely project completion within promised deadlines and defined scope, and can weigh the impact of new work and changes in priority on the overall strategic business objectives.
• XL miner - Data Mining Package Data mining students will have an XL miner - Data Mining Package Data mining students will have a hands-on experience of data mining tool – XL miner